OnTheMarket remains defiant despite the decision of Douglas & Gordon, one of its founder agencies, to list once again on Zoopla and Primelocation.
An announcement by ZPG yesterday lunchtime revealed the return of the London-based D&G agency, which back in December 2014 dropped Zoopla under its OTM ‘one other portal‘ obligation. The scrapping of that rule last week allows the agency to return.
Last evening OnTheMarket told EAT: "Douglas & Gordon remains a strong supporter and investor in OnTheMarket and has recently signed a new five-year listing agreement with us."
And Douglas & Gordon's chief executive, James Evans, said this morning: "We have gladly extended our support for OTM for another five years: now D&G offers all three major portals to our clients."
Yesterday, in a statement issued through ZPG, Evans said: “ZPG have historically served our business very well” and described the long-term deal with OnTheMarket’s arch rival as “a win for both our business and our customers.”
When veteran London agent Ed Mead was executive director of Douglas & Gordon both he and the company were fiercely active advocates of OnTheMarket.
Mead became a director of Agents’ Mutual in July 2014 and is still listed in that position.
However, when James Evans moved to D&G from Foxtons in late 2015 Douglas & Gordon became more intensively profit-focussed; some nine months later Mead changed direction and founded the outsourced viewing service Viewber.
Yesterday OTM restated that Arun Estates had re-signed for five years; here is the EAT story reporting the initial announcement back in November.