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TODAY'S OTHER NEWS

Zoopla trials Property Valuation Report concept ‘to win leads’

Zoopla claims a new Property Valuation Report being trialled in nine areas will win more leads for agents. 

The PVR will use information gathered by Zoopla’s data service Hometrack to provide what it calls “unique, up-to-date, and exclusive local market insights.” 

A selection of agents and vendors who have trialled the report have already fed back to the portal company and Zoopla says that in addition to providing valuation estimates and confidence levels, each report will give vendors “hyper-local insights relating to their home including average time to sell, price changes over time and Zoopla search data.”

This is, Zoopla says, information that has previously been reserved for banks, surveyors and industry professionals.

Agents in the trial areas can easily download the reports for free via ZooplaPro with the reports being co-branded at branch level and including the agent’s logo, profile and contact details. 

They will also be available directly to vendors not using a Zoopla agent at a cost of £19.95 per report on Hometrack’s website.

The PVR is powered by Hometrack's automated valuation methodology, already used by 13 mortgage lenders in the UK.

The current trial offers free PVR access to Zoopla agents located in Bath, Brighton, Cardiff, Chester, Exeter, Nottingham, Tunbridge Wells and parts of London. 

Zoopla says it will expand the trial to a further 72 locations “before the end of the year” - that’s just three weeks from now, including the Christmas break. 

“Our hope is that it will enable agents to demonstrate their local expertise with accurate, reliable and independent data and is one of many new agent focused innovations which we have currently in development” explains Charlie Bryant, managing director of Zoopla’s property division.

“We’re 100 per cent agent-focused, and it matters to us that every agent performs” he adds.

Meanwhile online valuation and lead generation service The ValPal Network has repeated a call to agents not to ‘close’ for Christmas too early.

The Network, which represents 800 agency brands and more than 4,000 branches, says agents may be taking a risk - especially in an uncertain market like today’s - if they cut marketing activity and business hours until the New Year.

Its figures show that during last winter, agents generated over 80,000 vendor and landlord leads from instant online valuations; in addition, agents' Facebook ad campaigns, designed to drive traffic to their valuation tools, were most successful last December as well as January and February of this year.

The Network - which is a product of Angels Media, publisher of Estate Agent Today and Letting Agent Today - says many of its member agents enjoyed more leads through these social media ad campaigns than through any other advertising activity throughout the year.

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