What's in a domain name? Your chance to own Property.co.uk

What may just be the UK’s ultimate property domain names have come up for sale - property.co.uk and realestate.co.uk.

Both domains, which have been in the same ownership since 2006, currently carry promotions for their sale by the current owner, entrepreneur Ryan Norrish.

He has a background in digital property marketing having worked in the Australian property sector for a property portal and as an agent.

"This an opportunity for an established property business to rebrand, or snap up the ultimate name in the industry. Alternatively, it’s the ideal name for a new player wanting to establish authority" he says.

"Until now, property.co.uk has been unavailable to the UK market and we're excited to see who comes forward and what the new owner decides to do with this extremely valuable domain. If somebody wants to lease the name with an option to buy, that’s a possibility too."

Norrish says there has been significant interest in the domains over many years and that since officially putting them up for sale, there are already multiple online agents and other industry players formally interested in the opportunity.

He is selling the domains directly, rather than through a broker and is seeking expressions of interest via the online form on the property.co.uk site. 

"We will soon set a deadline for buyers to submit offers, and reward the highest bidder. However, we’ll also look at offers as and when they’re presented” Norrish adds.

He says the timing of his sale comes just as the agency industry is encountering a digital revolution thanks to online agencies, the rise of PropTech and the growing influence of blockchain.

"The property market has arguably been slower than most industries to see major tech disruption, but now things are changing in a very big way, and there are some massive opportunities" Norrish continues.

"The property industry is simultaneously at the crest of multiple waves, and amongst all of these revolutionary changes, yet-to-be-born businesses will emerge into giants of the UK property landscape.

"All of these changes are why there is no limit to the opportunities available to the new owner of property.co.uk and the success they could experience over the coming years. This is an opportunity unlikely to ever come around again, and it should be given careful and strategic consideration by potential purchasers.”