One of the founders of Purplebricks is on course to create what the BBC calls “one of the biggest game-changers in Northern Ireland football in decades.”
After receiving a substantial cash and facilities injection from Kenny Bruce - who with his brother Michael founded the controversial hybrid agency - Larne Football Club is now four points clear at the top of a Northern Irish league, has a number of experienced former Irish Premiership players in the team, and has crowds regularly numbering around 1,000.
Only last year it was enjoying crowds of just 50 - but that was before Bruce put in a reported £2m to fund, amongst other things, a substantial refurbishment of the club ground.
"I would like Larne to have the Champions League music played at Inver Park one day … We will do whatever it takes financially to make sure this club has the best facilities possible, gets promoted and is challenging for honours in the Premier League” he tells the BBC.
"I'm a lifelong fan and I think a football club in a town like Larne has a real opportunity to inspire and bring the generations along. I learnt an awful lot growing up in this town, it has great people and they have been fantastic since we came into the club."
Tiernan Lynch - the long-standing coach at the club, and who had not been replaced during the Bruce revolution - is quoted in the same story as saying: "It was really tough times before Kenny came in but he changed it overnight … He's a top man and it's not just his money, he's very much interested the players.
“I speak to him almost every day and he's always asking about training and how we are getting on. Every day is a pinch yourself moment, really. We have 18 full-time professionals and we are out on the training pitch every day working hard."
Larne plays in purple with the company’s sponsorship prominently displayed on the shirts.
You can see a two minute BBC news report including a brief interview with Bruce, along with the online story in full, here.