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Agency using new 'freelance' business model attracts over 100 applicants

Harding Green, an agency with a business model based on freelance associates earning commission of up to 70 per cent, says it has had over 100 approaches from potential recruits leading up to its launch.

The agency was first announced in September and moves into permanent premises in Kensington in around six weeks time. 

Its target, expressed last year, is to get 20 associates on board. So far only one has been named (former Savills and Hamptons International agent Matthew Alexander) but another three are expected to join within the next 10 days.


Nick Carter, the former Chestertons director who set up the firm, has told Estate Agent Today: “We’re not short of candidates wishing to join Harding Green however, we are looking for a certain type of agent with at least 10 years’ experience and with a strong track history of winning instructions and delivering exceptional service for clients. 

“We shall be announcing a very exciting new appointment in February, who will be the fourth associate at Harding Green. It’s been a fantastic start to the year and we’re soon to be launching our 20th instruction. We’re currently in discussion with a number of agents about coming on board in the coming months.”

The theory behind the business model is that freelance agents will work individually or in pairs and everyone will be called an associate or associate partner. 

Each person will either solely manage 15 to 20 properties for sale or to let; alternatively, associates can work in pairs managing 30 to 40 properties.

Commission structures will range from a salary and 20 per cent of the commission banked to self-employed options, which offer up to 70 per cent. 

Pairs will enjoy similar salary and freelance structures as individuals.

Meanwhile Harding Green will provide back-office support including admin, IT, NAEA membership and marketing.

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    Nothing new here. This system is used by Century 21 and Remax in the UK. Not wildly successful as:
    1. Agents get greedy and feel they are giving you 30% of their mony.
    2. Agents get disillusioned because it can take three of more months to make a sale and complete. They move on to guaranteed salaries.
    3. Good (successful) agents will leave you and go 100% freelance so they can keep 100%.
    I know, I've been there!

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    Cuts out corrupt badly run corporations!!! Harding Green sounds like a refreshing and welcoming change with bluechip cinsultants.

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    Timing is everything and buyer agents aside, the time has come for the "Value" proposition which needs to be delivered by your Brother-in-law!


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