Zoopla launches another TV and radio campaign - it's those crabs again

Zoopla is launching a new advert as part of its ongoing TV and radio campaign - and it stars those hermit crabs again. 

The ads support the launch of the Zoopla Move Planner, a new tool on the Zoopla website which advises movers on the knowledge and tools they need to make the process as straightforward as possible.

The new seven week advertising burst includes new 30-second and 10-second TV adverts as well as two new 30-second radio adverts.

The TV campaign is expected to reach 83.5 per cent of all adults on average 8.3 times reaching a total audience of 42.2 million adults.

The latest activity will see the new adverts air in some of the most popular TV slots across ITV, Channel 4, Channel 5 and Sky. There will be a focus on property shows such as Grand Designs, upmarket dramas like Victoria, and mass appeal entertainment shows like X-Factor and Coronation Street.

“We’ve seen some excellent results with our last burst of activity earlier this year resulting in Zoopla reaching 88 per cent of consumers nationally who have now heard of the brand” says Gareth Helm, ZPG’s chief marketing officer.

“Our latest multi-million pound investment in advertising will deliver even more value for our members helping to put their brands in front of more home hunters and help them win new business in what has traditionally been a busy period for the housing market.”

You can see the new advert here: