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Graham Awards


Trustpilot to remove UK Purplebricks reviews posted to US site

Trustpilot has announced it is to remove UK reviews of Purplebricks which it says were "mistakenly invited" by the agency to be listed on its US site.

In a three-part Twitter message posted yesterday afternoon, Trustpilot said:

"1/3 - Trustpilot is aware that Purplebricks mistakenly invited UK customers to review on US profile. All reviews posted on the incorrect site"


"2/3 - have been reported and appropriate action will be taken to remove them to the correct domain. This process can take 7 to 10 days for us to..."

"3/3 - reach out to author and verify. Trustpilot will strictly follow guidelines in this and every case."

The review website then concludes its final tweet on the subject by linking to its support centre which offers guidelines on reviews.

This latest review controversial follows yesterday's story - which we reported here - when Purplebricks chief executive Michael Bruce explained why his agency challenged other reviews posted to the AllAgents website.

AllAgents had earlier suspended Purplebricks reviews after removing an estimated 70 specific examples, at last some of which were considered critical of the agency.

Last week Trustpilot issued a statement - shared with Estate Agent Today at the time, here - explaining its policy towards Purplebricks reviews, which it insisted it treated in line with its broad policies on reviews of all commercial enterprises.

Purplebricks has just launched its US service, starting in California.

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    why on earth would people use Purple Bricks?
    So many bad reports.
    Many agents now competing and offer a better service too!
    I would never even consider them.

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    Why on earth would anyone use Trustpilot? A company that 'helps' a business - purposely or not - by making them look more established in a market than they are is helping no-one, and certainly not consumers. By leaving the reviews up they are only ensuring that Google spiders them and the - misappropriated - score and numbers show in search. Are we seriously expected to believe that this was a 'mistake'? If it was, that doesn't inspire confidence either.

    At least Google don't earn money from reviews - and they have by far the highest visibility anyway. Businesses should concentrate their efforts there.


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