Purplebricks has issued a strong defence of its Local Property Experts after an agency comparison website’s analysis was critical of the hybrid company.
Yesterday we reported that GetAgent had analysed 10 traditional estate agencies and Purplebricks; for the traditionals it found that the nearest branch (with its local experts) was on average around three kilometres from a listed property, whereby for Purplebricks the distance was 10 kilometres.
“The research has made us question whether the Purplebricks Local Property Experts can really call themselves 'local'” GetAgent concluded.
Now Purplebricks has responded with a spokesperson saying: “Purplebricks is a truly national brand with a local presence. As last reported in June 2017 we work with over 540 Local Property Experts across the UK, a number that is constantly rising as customer demand grows.
“It is encouraging the report has calculated that on average, each of our LPEs list twice as many properties as the average high street branch, while delivering a 9.5 out of 10 rating on Trustpilot from over 27,000 reviews.
“This is made possible through the effective use of technology and flexible working practises which allow LPEs to be more efficient than high street peers – we agree a sale every nine minutes, 24/7” the spokesperson says.
The agency concludes: “We have not seen the details or methodology behind the [GetAgent] research or been invited to contribute, so cannot comment on the accuracy and validity of the data and calculations. What we can comment on is the fact that our customers love our knowledge, service and expertise and continue to recommend us to their friends and family.”