Propertymark TV advert to reach 30 million adult viewers

Today sees the launch of ARLA and NAEA Propertymark's first national television advertisement.

The ad is intended to highlight the importance of using an agent that is 'Propertymark Protected'.

The campaign will be featured on various channels, including More 4, Discovery and Sky Sports News.

It is expected to reach approximately 30 million adult television viewers.

Propertymark says the advert was created following focus groups and aims to give the public a better understanding around how to choose an estate or letting agent.

Members from across the organisation took part in the filming of the advert. 

It was produced by London-based advertising agency Come the Glorious Day. 

ARLA Propertymark chief executive David Cox and NAEA Propertymark chief executive Mark Hayward have issued a joint statement to mark the advert's launch.

“At present, consumers don’t know where to go for property advice or can’t be sure if they are dealing with a professional.” 

“Propertymark is changing this by acting as a stamp of approval for consumers when they seek property expertise."

"With the help of our members, some of whom participated in the filming of the advert, we’re encouraging consumers to look for the ‘Propertymark Protected’ logo."

"This means they’re dealing with a professional who has opted for regulation in an unregulated sector and will ensure their money is protected.”

NFoPP rebranded as Propertymark in February.

You can see the advert in full below: