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Agency's new website offers different content to different users

Carter Jonas has launched a new website which it says ”reflects and enhances the business’ role in delivering a highly personalised customer experience for its clients.”

Created by digital design company Delete, the new site “makes it easy for prospective home buyers, landowners and commercial clients to buy or sell new property and search for specific services within the firm’s commercial, planning and development, rural and residential teams.”

Elements of the site recognise and responds to when users return, with content tailored to their previous activities with the site. This was achieved by developing ‘customer personalisation rules’ for different types of user - based on the data captured from user browsing and engagement behaviour on the site.

This dictates which content the user will see including featured property listings, contact details, news, case studies, and events listed on the platform.

Daniel Fulbrook, head of digital marketing at Carter Jonas, says the website offers “a platform which clearly addresses and solves the needs of the end user and, working in partnership, we will continue to evolve our customers’ online experience and offer a market-leading service.”


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