The chief executive of Purplebricks, often criticised by detractors for failing to reveal completion rates as opposed to listings, says his agency sells 83 per cent of the homes it is instructed on.
There is also the promise of more figures to come when the business stabilises.
Michael Bruce, in an interview in the London Evening Standard, says the number of sales is more relevant to a "steady state" business such as a long established business rather than a new one in an emerging sector. He promises more figures "at the right time, when it would be more reflective of the performance of the business."
Figures released last week, and reported here on Estate Agent Today, show Purplebricks reporting a first-ever UK operating profit of £1.7m although the business overall — which has launched in Australia and just raised £50m to move into the US — made pre-tax losses of £6.1m in the year to April 30.
In the Standard interview, Bruce calculates that 'star' investor Neil Woodford - who owns around 27 per cent of the agency - has made £260m from his dealings in the company; Bruce himself has just purchased a white Aston Martin Vantage according to the paper.
The rest of the piece canters over some familiar territory, with Bruce beginning his estate agency career with a part time job with Countrywide while at university, and then going on to found Burchell Edwards agency in the Midlands, which was eventually sold to Connells.
Then Bruce expounds on the philosophy behind Purplebricks: "Rightmove and Zoopla came in and the buyer was in control. Millions were spent on helping buyers but very little ever spent on helping sellers. They’re the people who pay the bills. You’d have very expensive High Street premises but nobody would come in. Over time you think, how can we deliver a much better service in a way people want? Everybody is too busy using the saw to stop and sharpen it.”
Bruce dismisses some criticism of his company from within the industry as mere sour grapes, and he is particularly dismissive of comments by Matt Robinson - founder of another online service, Nested - who during May's Future: PropTech conference dismissed Purplebricks as the Ryanair of estate agencies.
“At the end of the day we go out, we promise a service, we deliver on the service… and that is why we are the most positively reviewed. To say that we’re the Ryanair — well if we’re the Ryanair, and we’ve got as many positive reviews [as we have], I don’t know what other airline you could use as an analogy for the others” Bruce tells the Standard.
On Friday EAT's panel of industry experts - critics and supporters of Purplebricks - gave their analysis of the figures. You can read that here.