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Graham Awards


New app launched offering news and views for rural agents

Fisher German is launching an app that will feature news feeds from the BBC, Farmers Weekly and from the agency itself in a bid to better inform rural agencies.


Users will be able to access converters for weights and measures, commodity data and an interactive map showing road and terrain data at any chosen location.

This is Fisher German's first digital product and comes after a year collaborating with Loughborough-based app designer Cuttlefish.

"The idea of the app was born at the firm's rural away day during which a Dragon's Den challenge was set. Our app brings together information useful to members of the rural community and related services, in one place for ease of use" explains agency associate partner Mike Reynolds.


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