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Competition authority clears ZPG acquisition of Expert Agent

ZPG, owner of digital platforms including Zoopla, uSwitch, PrimeLocation, Hometrack and Property Software Group, has been cleared by the Competition and Markets Authority over its acquisition of Expert Agent.

ZPG acquired Expert Agent in March as part of what it calls its “continuing mission to be the most effective partner for UK property professionals.” 

Expert Agent provides cloud-based software solutions and essential systems for the day-to-day management of inventory, marketing and communications for estate agents and lettings agents across the UK.


With the CMA review complete and the transaction having received the green light, ZPG says it is now able to progress with its integration plans for the business, although it indicated at the time of its acquisition that it intends to continue to operate Expert Agent as a standalone brand and platform.


“We are delighted but not surprised by the outcome of this review by the CMA. We always felt that the UK property software sector is well-served by numerous players who offer strong, effective competition and are pleased that the CMA has come to the same conclusion” says Mark Goddard, managing director of ZPG’s property division.

“With this matter now concluded, we will be progressing our plans to integrate Expert Agent into the wider ZPG business and to deliver the related benefits for our partners.”


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