A nine-branch agency in Manchester claims a new app is behind a 20 per cent improvement in its Rightmove statistics.
Thornley Groves sells some 1,000 properties, lets over 2,000 properties and manages in excess of 3,000 houses and apartments across Manchester.
Sales and lettings director Matt Smith says that since using the KeyAGENT app to enhance photos and floor plans he can offer higher quality provision to all vendors.
"As well as the £1m-plus houses in Cheshire, we’ve got plenty of two-bed apartments in the city centre, which deserve to be advertised with the same level of quality. We run 100 per cent of our properties from all nine branches through PropertyBOX” Smith insists.
He says the result has been a 15 to 20 per cent boost in average detailed views per property per day on Rightmove.
“It makes sense. If something’s more attractive, you’re more likely to click,” he says.