EasyProperty has removed from its advertising any reference to clients getting ‘an offier in 20 weeks’ after an intervention by the Advertising Standards Authority.
In February this year an online search for the agency on Google produced a sponsored result stating: “Get an Offer in 20 Weeks - easyProperty in Redditch - easyproperty.com […] Save £2,809 on Estate Agent Fees and Get Offers within 20 weeks, No Commission Fees […] Save with low fixed fees [...]”.
The complainant, who after making contact with EasyProperty was quoted a saving of less than that stated in the ad, was not given an explanation of how the advertiser could get offers within 20 weeks.
The complainant the contacted the ASA challenging EasyProperty as to whether the following claims were misleading and could be substantiated:
1. “Save £2,809 on Estate Agent Fees”; - the complainant challenged whether the basis of the savings claim was made sufficiently clear;
2. “Get an Offer in 20 Weeks”; and
3. “Get Offers within 20 weeks”
After being contacted by the Advertising Standards Authority the online agency removed all the claims from its advertising.
“They said that the savings claim was a typo and should have been £3,098, which was amended on the same day the complainant saw the ad. They clarified the basis of the savings claim, which appeared on the landing page the Google sponsored ad directed consumers to” says a statement from the authority.
The statement continues: “They [EasyProperty] also agreed that in future their advertising would make sufficiently clear their money-back guarantee offer, whereby consumers will receive a refund if their property was not sold within 20 weeks.”
The ASA says that the complaint requires no further action so the case has been informally resolved.