Propertymark, the new brand umbrella for the National Association of Estate Agents and the Association of Residential Letting Agents, is to advertised its logo on perimeter boards during 20 live Sky Sports events throughout 2017.
Propertymark says this will attract a TV viewership of approximately 9.5m between the ages of 18 to 65; there will be pitch side advertising during specific cricket, Rugby Union, Rugby League and football matches.
The schedule for televised cricket fixtures include the July 9 Kent v Essex Nat West Blast T/Twenty at Beckenham, the July 27 Kent v Somerset Nat West Blast T/Twenty match at Canterbury; and the July 28, Leicestershire v Nottinghamshire county match.
For Rugby Union the advertising will be at the March 19 Doncaster v Yorkshire game and the December 7 Oxford v Cambridge Varsity match.
For Rugby League, televised advertising can be seen at the March 26 Keithley v Toronto game and the October 7 Super League Grand Final played at Old Trafford.
The one football match will be the March 24 Scunthorpe United v Bradford City game.
“This demonstrates our commitment to support Propertymark to benefit members by reaching a wide and relevant consumer audience via popular televised Sky Sports events.
There will be other matches announced by Sky soon” says a Propertymark statement.