The much-discussed merger of Countrywide’s John D Wood & Co with Faron Sutaria brands - with the latter’s name apparently disappearing - has now been completed.
A message on the John D Wood & Co site says the seven Faron Sutaria branches at London’s South Kensington, Earl’s Court, Sloane Square, Notting Hill, Fulham Broadway Shepherds Bush and Islington are all now part of the John D Wood & Co network.
The merger was one of the first visible signs of Countrywide chief executive Alison Platt’s desire to see the number of separate brand names reduced, and to see an end to rival Countrywide brands competing in close proximity.
John D Wood & Co, which now has over 40 offices in London and the south of England, says it has been working with Faron Sutaria for around a year “co-marketing properties across their networks, sharing their expertise and local knowledge.”
The John D Wood & Co website says the merger “will give customers’ properties greater exposure and reach” as well as providing clients with access to additional services such as an interior design department, corporate lettings and an international department.