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Graham Awards


Reviews: now AllAgents says it won’t work with Purplebricks

The tit-for-tat slanging match between Purplebricks and review site AllAgents is continuing.

Yesterday we reported a lengthy statement from Purplebricks explaining why it didn’t want to work with AllAgents, following a disputed where the agency doubted the accuracy of some reviews.

This in turn came after weeks of mud-slinging between the two organisations.


Now AllAgents - which failed in a bid to raise a £50,000 fighting fund to defend possible legal action over the disputed reviews - says it doesn’t want to work with Purplebricks anyway.

The review site’s Martin McKenzie says: “When it comes to the 300,000 reviews on our site, we don’t want to work with Purplebricks, or any agent for that matter. We work for the consumer.

“Unlike other sites, we have no commercial agreements with agents, which is why they are a fair reflection of consumers’ experiences – good and bad. We’ re a business of course, and agents pay us for such services as branding and property listing on the site. But if we took agents’ money for our reviews service the independence of these reviews would be compromised, and that’s something we’ll never do.

“We welcome Purplebricks’ comments, we’ve heard them before from other agents. In our experience it’s usually the rogue ones who throw their toys out of their pram, whilst the good ones value our site and address any negative comments they might receive on it.

“We know we’re doing something right, when our genuine reviews cause a bit of a stir. It means the consumer’s voice is being heard. We will continue to moderate reviews of Purplebricks on our site – entirely free of charge to them. And we’ll continue to ensure the consumer has an independent platform where their voice is truly heard.”

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    For once. Begrudgingly I think I agree with Purplebricks. How do they qualify the reviews?!?

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    High Street estate agents need to wake up and smell the coffee.


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