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Graham Awards


ZPG: 10m app downloads, 75% of visits coming from mobile devices

The ZPG app for mobile users of the Zoopla and Primelocation websites has now been downloaded more than 10m times.

ZPG launched the first version of its app in August 2011 and a statement from the portal company says downloads have been split 65 per cent by iOS app users and 35% by users of an Android device.

ZPG has reached another milestone with 75 per cent of all visits to its property platform now made via mobile devices as, the company says, users increasingly demand instant property search results and data on the go.

“This is a significant milestone for us and highlights the impressive consumer market share ZPG enjoys and value we deliver to our members and clearly reflects how property audiences have evolved over the past few years" says Mark Goddard, managing director of ZPG Property Services.


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