Estate Agent Today can reveal that the ‘peace talks’ between the AllAgents review website and Purplebricks now involve the agency’s chief executive, Michael Bruce.
Back in September AllAgents, for the first time ever, suspended an account - that of Purplebricks - because of what it described as "repeated threats of legal action forcing the removal of negative reviews from our website”.
Purplebricks disputed the accuracy of at least some of the reviews, which produced a very different picture of the agency than that which comes across from its reviews on the Trustpilot site.
However, at the end of last month there were so-called ‘peace talks’ between the two sides in Scotland. So far these have come to nothing but now AllAgents has told EAT that it is confident of progress in the near future.
Martin McKenzie of AllAgents told EAT last evening: "We have been disappointed that the 'peace talks' have so far been a bit of a damp squib. However in the final days of our crowd-funding campaign [Purplebricks chief exeucitve] Micheal Bruce has personally taken control over the dialogue.
“We are hopeful that by talking directly to the CEO that this may be the catalyst to finding an amicable, workable resolution. We are currently awaiting responses from California so we are unable at this stage to make further comment."
Bruce is based in California at the moment, overseeing the US launch of the agency.
During the course of the dispute, Purplebricks has claimed that it has repeatedly asked for information from AllAgents to prove the authenticity, or otherwise, of the reviews.
Meanwhile an AllAgents crowdfunding appeal - aiming at £50,000 for legal fees the site may incur if it again displays disputed reviews - has reached two thirds of its target with four days remaining.