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Graham Awards


Online firm Yopa removes agency comparison ad after complaints

The online agency Yopa has removed an ad comparing its performance against other estate agents after complaints to the Advertising Standards Authority.

The dispute centred on the Yopa website which featured a comparison table of different estate agents including the number of properties they listed and their average listing age.

Two complainants - who noted that the comparison was based on Yopa’s national figures against their competitors’ local figures - challenged whether the comparison was misleading.

A statement from the authority says: “We raised these concerns with the advertiser. Yopa confirmed that the ad had been removed and that they would not compare their national data with competitors’ local data.”

On that basis, the case was judged to be informally resolved.

Yopa - which earlier this month was listed by business media service LinkedIn as one of the top UK start ups of 2017 - has extensive financial investment from Savills, the Daily Mail general Trust and LSL Property Services.

  • Peter Ian Staker

    I love how every article about a hybrid agent is almost entirely negative with a tiny bit of a positive spin at the end. Just so you don't look like you're on the high streets side...

    I have worked for both hybrid (Not this company) and high street and this is purely a high street mentality.

    Poorly written and uninformative. Maybe wrote something about the thousands of successes different vendors have had with hybrid saving them thousands s high street would have stolen from them for doing an identical job?

  • icon

    "Stolen" ha. Nice. So when someone chooses to use me, and then pays me at the end, I'm a thief am I?


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