News agency Reuters says a top five shareholder in price comparison service GoCompare says the firm should respond “positively” if ZPG makes a larger offer for the firm.
Last week it was revealed that ZPG - owner of the Zoopla and PrimeLocation portals and agency support services such as the Property Software Group and Hometrack - made an unsolicited proposal to acquire GoCompare, which it valued at £460m.
Reuters says the GoCompare shareholder did not wish to be identified but said a link-up with ZPG would “provide good synergies not available to either company on a standalone basis”.
The agency also reveals that ZPG made an initial approach in May.
“The board of GoCo should react positively to a primarily paper offer in the region of 125 pence”, the shareholder told Reuters.
ZPG already owns price comparison businesses Money.co.uk and uSwitch.