The Guild and Fine & Country are launching what they call “an automated prospecting service” to enable members to target sellers who have instructed rival agents - asking them to reconsider their choice.
Members can choose from a range of ‘trigger points’ during marketing: when these are hit, direct mail cards and letters will be automatically sent to the targeted home that is on the market with another agent.
Trigger points include when a home is withdrawn from the market, when the price is lowered, and after it has been on the market for a number of weeks. It will also allow agents to blacklist any homes that agents do not wish to contact.
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