Zoopla has formally announced the launch of its new 'Invest' channel, which has been designed to provide consumers with the opportunity to invest in the property market.
The channel, which will appear on the Zoopla website, will offer investment options in partnership with Landbay and Bricklane.
Alongside Landbay – a peer-to-peer lender – Zoopla has devised a platform where anyone can invest into buy-to-let mortgages from £100 upwards.
The offering in partnership with Bricklane – which itself launched only last week – is an online property ISA, in which savers can invest to own a stake in a property from as little as £100.
"Property investment has never been available to the masses before in this way and for those looking to get onto the property ladder or saving towards a property purchase, the ability to ensure that their investments keep pace with the property market is essential," comments Alex Chesterman, founder and chief executive of Zoopla.
Last week, Zoopla announced the launch of a feature which aims to help agents identify serious buyers.
It was also revealed that Countrywide has sold its remaining shares in the portal in order to reduce corporate indebtedness.