Viewers of ITV’s prime-time drama Victoria will have noticed last evening that another estate agency has started to advertise on TV - this time it’s Savills.
Back in March the agency’s head of consumer marketing, Alison Dean, told Estate Agent Today that she was considering a number of film-based promotional activities for the company. Now it appears TV has been chosen.
Conceived and executed by creative agency isobel, the campaign kicked off last evening with two TV adverts – House Unfaithful and Mancave – to celebrate peoples’ relationships with their homes at different life stages.
These two 30” ads will run for a period of eight weeks.
In addition to the TV spots, isobel has created numerous print and digital elements, designed to showcase - in the words of Savills’ press release - “the firm’s in-depth market knowledge, UK wide coverage, an international network, and exceptional negotiating skills.”
“We are incredibly ambitious for the business and recognise the need to be nimble in a changing market. Our new campaign is a key part of driving future success, using an approach that is tried and tested in other retail and service sectors. We are out to challenge both the status quo in the market and preconceived ideas of who and what Savills is. The TV commercials are just the beginning” promises Dean.
Over the summer Savills - which now invests in online agency YOPA as well as operating its traditional high-end branch-based agency - recruited Fiona Stewart, formerly head of marketing and communications at Strutt & Parker, to become Director, International Marketing and Strategic Projects.