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Rightmove reveals new logo to agents

Property portal Rightmove has revealed its new logo to estate and letting agents ahead of its official launch in December.

The portal emailed agents this week with details of the new branding to give them plenty of time to make changes to their own marketing.

Rightmove says it wanted to incorporate the house and arrow in its new branding as it is 'an icon familiar to home-hunters everywhere' and one that has been associated with Rightmove since its launch in 2000.

"This latest version looks great on any device and we hope you’ll agree it is cleaner and bolder," says Rightmove in its communication to agents.

The website will be incorporating its new logo from December 13th and has advised agents to continue to use its current logo until then. 

"You may be planning to update your own advertising, your own website, stationery, so please keep this logo change in mind when revising or re-ordering your own materials that feature the Rightmove brand," says the portal.

The new logo is featured above and you can download it from the site's brand guidelines page here.

  • Terence Dicks

    "Find your happy". Really??

    Rob  Davies

    What are you objecting to? The slogan or the fact that Rightmove don't make it possible for property browsers to find their happy home?

    The slogan does seem a bit off from a grammatical point of view. And, some might argue, a bit twee and naff, but it's quite punchy, to the point and memorable, which is what a good slogan should be.

    "Just do it", "Every little helps", "I'm lovin' it", "Because you're worth it", "The best a man can get", "Always Coca-Cola", "Never knowingly undersold", "Does exactly what it says on the tin", "The world's local bank", etc, etc.

    Most are no more than three words and most stick in your mind, no matter how hard you try and shift it. That's clever marketing and advertising in my book.

     
    Algarve  Investor

    Rightmove are an easy punching bag for agents. I understand why, in some respects, but I think part of it is a jealously thing. Why didn't we think of Rightmove first? type of thing. Could be being harsh, but that's the impression I get sometimes when agents indulge in Rightmove-bashing.

    I know there are legitimate issues with which to bash RM, not least on pricing, but then there are legitimate issues with which to bash agents as well, not least fees. No-one is perfect in this. Business is business. RM know that better than anyone and have built a very successful and sustainable model. Until something better comes along - and that patently isn't OTM - then agents will be listing on RM for a very long time to come.

     
  • Rob  Davies

    I like it. I think it looks sleeker, more stylish and more 21st century than their previous logo.

    The change in colour is good, but I'm not so sure about the house and arrow icon.

  • John Evans

    They've just copied the logo and font from airbnb http://blogs-images.forbes.com/davidvinjamuri/files/2014/07/airbnb_horizontal_lockup_print.jpg

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    Wow that is pretty similar. Quite clear what they're trying to do then.

     
    Algarve  Investor

    Kind of similar, but not really.

     
  • John Evans

    Probably cost £1M but the mug agents will pay in the next price hike

    Algarve  Investor

    Do you have an alternative to RM? You know, one that actually works and people want to use. No? Didn't think so.

    RM are as big as they are for a reason. Agents have no choice but to list with them for a reason. They are not perfect, no business is, but I've seen nothing to suggest they are the monster certain agents seem to suggest. Do you ever see a bad PR story about RM? Barely ever. They keep their noses very clean. By contrast, OTM are in the news for the wrong reasons all the time.

    I think that is sometimes unfair, and OTM probably are too easy a scapegoat, but it's clear that they are not going to be challenging RM - or even Zoopla - anytime soon.

    People search for properties online now. That's just what happens. You can rail against it, but that's reality. People will want their property listed on RM for the exposure it will receive. It's that simple.

     
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