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New website for clients to register details with local agents

A new website has launched with the aim of providing vendors, landlords, buyers and tenants with an easy way of registering with all local estate and letting agents.

Moving Swiftly On says it eradicates the need for consumers to individually visit every office in their local area.

The site allows agents to send company biographies, a list of services and a quote to prospective vendors and landlords who register their details.


“People tend to live very busy lives and therefore we wanted to make the whole process of registering a person's details as quick and easy as possible," says Paul Clinton, who managed the design and build of the Moving Swiftly On website.

Consumers who use the site will not have to sign up and Clinton says each step is straight-forward.

There is also an interface for agents, where they can forward property details and proposals onto prospective clients. 

“With so much online competition now for people selling a home, it is difficult to know which agent is best," adds Clinton.

He says that the preconception that vendors or landlords will save money when paying one-off online agency fees is not necessarily true.

"There is no substitute for local agent knowledge, whether for accurate valuation purposes or the willingness to do the best for their client."

"It is for this reason that we encourage home sellers to register their details so that they can receive a tailored proposal from a local agent," he says.

Agents' proposals sent through the website will include company information such as which associations they are affiliated with, where they advertise clients' properties and what services they offer.

As well as providing prospective clients with a raft of information helping them to make their decision, Clinton says Moving Swiftly On aims to give agents the opportunity to increase their business.

"They will have a pool of people they can get in touch with, with no need for the random leaflet drops or other methods of advertising which may or may not prove fruitful,” he says.

One of the site's partners, Douglas Gilbert, says it can be hard for consumers to be sure if they have contacted every agent in their area.

He says the site will help buyers to make sure they don't miss out on any properties.

"With many properties sold or rented before they even hit the property portals, you may miss out on your ideal home if you are not 'on the books' of all the local agents."

The website says buyers can register their contact details in less than two minutes and Gilbert claims that 'they can receive property alerts faster than any of the property portals allow'.

Moving Swiftly On aims to reduce the chances of 'spamming of inappropriate property details' by sending all emails directly through its own system.

It says any emails agents send will, however, include the firm's logo and contact details.

Agents can sign up for free to the website, which describes itself as 'the UK's new property network'.  

  • Terence Dicks


    Rob  Davies

    Not convinced Terence? :)

  • icon

    Don't understand how this will make any money if it's free? And the same old question arises, how are they going to get the consumer awareness for it to be worthwhile for anyone.

  • Jon  Tarrey

    Moving Swiftly On will be moving swiftly on in about, oh, six months. I'm all for giving new innovations a start, but I just can't see how they are going to make any money or impact. May be proved wrong, but I'm willing to bet my house I won't.

  • Fake Agent

    Can't see this gaining too much traction, but best of luck to them. I think, unfortunately, they'll need plenty of it.

  • icon

    Hi there

    I’m extremely pleased to see that our press release has had so many reviews and that people have taken the time to comment. At Moving Swiftly On we always welcome any feedback whether it be positive or constructive criticism so that we can improve our services. It may come as a surprise to those that have commented on our press release that we actually agree with many of your concerns. I would love to take this opportunity to try and answer any queries and to try and show how our business model can really help the high street agents.

    The biggest issue facing any new company, and a point brought up in the comments, is always going to be marketing to the general public. We completely understand people’s skepticism over whether we can do this. It is indeed a mammoth task and not one that we take lightly. Overreaching was something we were concerned with so in order to prevent passing extra costing over to estate agents we have had to design a business model where by our running costs were minimum and allowing maximum revenues generated to be passed over into marketing budget, which is something that we are proud to say we have achieved. This will allow us for many years to continue without the fear of drowning in our growing overheads.

    Up to this point with the utilisation of social media and common marketing techniques we have seen an amazing return from the general public registering their interests in both sides of our service; registering their details if they are selling/renting their home, and to also to receive property alerts in their chosen areas. Now that we have a significant number of agents signed up more aggressive advertising campaigns will begin from November to facilitate the growing this need.

    With regards to the scope of our business, it is worth remembering that we are not attempting to take on the major portals as that would be a futile task. We know that there have been companies in the past that have tried this and ultimately failed. Our services do not allow the general public to search for properties, we simply offer a more efficient method of allowing them to register their details with each agent, so this should be seen as a tool more than an alternative platform.

    The second issue that was brought up with our business was ‘how will we survive if it’s free? It is true that it is completely free for agents to sign up, it is also free for agents to send property alerts to any prospective buyers or tenants. However, as with any lead generation company we do charge a small administration fee for agents priced at £5 per lead, to send company biographies, quotes, list of their services and contact details. We had no intention of adopting a commission based payment structure, like some of competitors as it seemed poor value for money and a subscription based model for agents would not have been fair as you could have been paying a monthly fee and perhaps not receiving any information on new leads.

    The beauty of our system means that agents can send property alerts for free and there is no need to credit your account if there are no sellers or landlords there, once signed up the site will always notify you if someone has registered in your area so you have nothing to lose.

    Will it work? Again, only time will tell. However, all the indications suggest that we have a fighting chance. We have had a significant number of agents sign up including, Hunters, Century21, Belvoir, Haart and Fineandcountry and received some very positive feedback from our generated leads.

    I hope I have answered any queries, but at the same time would welcome any new feedback or suggestions as to how we can improve our services to assist agents. The rate of success of our business will ultimately rely on the number of agents we have signed up. Even if the majority of the UK population used our tools, we need agents to send the property alerts and company biographies. We hope the high street will see the benefit of our services and that we are trying to assist them with the battle of the online agents.


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