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Agents to identify 'transaction-ready' buyers with new Zoopla feature

Zoopla Property Group (ZPG) has announced the launch of a new feature on its website which will help estate agents to identify 'transaction-ready' buyers. 

The group has partnered with online mortgage broker Trussle to pre-qualify mortgage loans and add an additional layer of financial pre-qualification on potential buyers. 

ZPG says the feature, which identifies prospective applicants who have been granted a mortgage in principle by a lender, will help agents to prioritise leads and offers, with the aim of improving conversion rates. 

After taking details on their personal and income circumstances, Trussle aims to provide consumers with a mortgage in principle within five minutes.

Buyers who then send a property enquiry via Zoopla can signal to the agent that they have secured a mortgage in principle. 

 “The partnership with Trussle will result in even better quality leads being sent to our agent members, flagging which potential buyers have a mortgage agreed in principle,” says Mark Goddard, managing director of ZPG Property Services. 

“This has the potential to dramatically speed up the sales process and will allow our members to quickly identify further financial services and other revenue opportunities in a targeted way.”

Ishaan Malhi, founder and chief executive of Trussle believes the partnership will bring buyer and estate agents together more effectively.

“Using technology and automation to make mortgage advice fast, accessible, and straightforward, this is a bold step forward for the industry, and one with far reaching benefits for all involved,” he says.

ZPG invested in Trussle and three other startups earlier this year. It announced last week that it has invested into online Property ISA provider Bricklane.com

The property group recently launched its MoveIt product as part of the Property Software Group, and is seeking to integrate uSwitch – the price comparison site it acquired in 2015 – with the ancillary revenue generation platform.

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