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Graham Awards


New survey reveals scale of buyer reliance on online communications

A survey by the Nottingham Building Society - owner of Harrison Murray estate agency - reveals the reliance of buyers on online communications.

In response to the question asking buyers how they researched the market when they purchased a house, 65 per cent said they looked on websites, while 70 per cent registered with national or local estate agencies online.

Some 26 per cent registered with local estate agents’ questions and 25 per cent picked up hard-copy property details from agency offices. Some 41 per cent of buyers said they looked in agents’ windows.


Some 35 per cent of buyers told the survey that they contacted agents either on the phone or online at least once a day. The assessment also found that the average buyer registers with three estate agent offices or online services, with 12 per cent signing up with five or more.

Confirming Britain’s ongoing love affair with property, around 72 per cent of owners admitted regularly looking at houses for sale and prices in their area even when they were not actively planning to sell or buy.

The research was conducted by polling firm Consumer Intelligence over five days in late August amongst what the building society describes as “a nationally representative sample of 1,009 adults.”

  • Terence Dicks

    1009 adults. Nationally representative. NOT.

    Jon  Tarrey

    Indeed. Never understand that. I know they extrapolate and what not, but the definitive nature of their findings don't really hold up when they've only spoken to just over 1,000 people. How can they in any way be representative?


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