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TODAY'S OTHER NEWS

Online agency launches agent-recruitment campaign on Twitter

Online agency YOPA has launched a recruitment campaign via social media.

Tweets began appearing over the weekend and the latest, posted yesterday, reads: “We’re hiring! YOPA has employment opportunities available for amazing estate agents across the UK.”

It then gives contact details at the company.

Estate Agent Today has contacted YOPA asking for details of the size and scope of its recruitment campaign.

In the spring YOPA secured around £16m investment in its latest fund-raising drive, including an undisclosed amount from Grosvenor Hill Ventures, the proprietary arm of high end estate agency Savills.

Since that time, Savills’ chief executive, Jeremy Helsby, has said of YOPA’s hybrid approach - chiefly as an online presence but with experts in the field to visit would-be sellers - “Whether it works, I don't know. What I do know is that the sale of homes will move more and more online.”

YOPA’s business model is based on a fixed fee of £780 from vendors to market their home. 

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