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NAEA accuses agency of 'misleading the public' over membership

The National Association of Estate Agents has warned an agency that it is misleading the public by using the association logo without being a member. 

Broadlands in Jersey has been using the NAEA logo in newspaper adverts and client contracts but the association says it has not been a member for the past six years. 

“Broadlands ceased membership in 2010. Whilst they continue to use the NAEA logo it is misleading of the general public, as they portray themselves as members but offer none of the protection, minimum standards, redress, indemnity insurance, ethics and codes of practice that goes with an NAEA firm” according to an association statement given to Estate Agent Today.

We have asked Broadlands for a comment. 

The managing director of the agency, Roger Trower, has already told the BBC that not rejoining was an oversight. "I can assure you we have public indemnity and comply with everything the national association wants us to do" he said. 

The trading standards department in the States of Jersey - the island’s government - is believed to be drawing up legislation relating to the accuracy of displaying professional accreditation of this kind.

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