Agents take an average of seven working hours and 11 minutes to respond to email leads - and just over a third are not responded to at all within two working days.
The results come from a survey of 85 branches conducted between June 24 and July 9, in which emails were sent via portals and included a ‘soft valuation request’.
The exercice was conducted by lead control system Callwell, a service recently relaunched by entrepreneur Rob Wellstead and the former managing director of Countrywide estate agents Bob Scarff, through their new firm called PropTech Solutions.
“It’s become so normalised for branches not to deal with some leads at all that potential clients clearly remember those that do respond, and respond quickly” claims Callwell’s managing director, the ex-raterAgent chief executive Mal McAllion.
He claims that if a business does not get back to a client within a day, only three per cent are likely to call them on day two.
There has been a series of analyses undertaken in recent months regarding leads and requests for valuations.
Rightmove and Zoopla regularly produce data on agents’ leads based on their agent members, and a recent assessment of some 2,100 agents by ValPal - a product from Angels Media, which publishes Estate Agent Today and Letting Agent Today - shows there were 22,432 online valuations made during June on the websites of its customer agents, with the most popular time for requests being between 2pm and 5pm on weekdays.