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Graham Awards


Zoopla to offer agents with giant in-branch TVs to display inventory

Zoopla is linking with Samsung to offer its members giant touch-screens for use in offices, displaying the agents’ own inventory of sales and letting stock. 

Agents will be offered 40-inch to 60-inch digital touch-screen displays inside branches that are powered by Zoopla listings - this content will relate only to the properties available at that specific branch.

Agents would have to commit to rent or buy the screens in a commercial arrangement with Samsung. Zoopla says this “will enable sales and rental agents to engage and attract buyers, vendors, renters and landlords in-branch with a touch screen solution.”

The screens will display properties, photos, floor plans and area maps, including Google Street View, along with local area details. The screens can also be installed to face out to the streets and enable the branch’s listings to be played out to those passing by during the day or after opening hours.

The set-up also gives members the chance to upload agent profiles and promote to potential vendors and landlords the team that would be instructed to sell or let their property.

”This will help agents update the current out of date retail format of brochures and desk-based customer experience and facilitate a richer in-branch experience that engages property consumers and also improves the retail experience for their buyers, renters and clients” explains Mark Goddard, managing director of ZPG Property Services.


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