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Graham Awards


Portal Wars: Zoopla claims more leads and visits as OTM goes to court

Zoopla claims that it has delivered a 40 per cent increase in valuation leads to its agent members in the first six months of 2016 compared to the same period in 2015. 

It says this will have earned its members an estimated £104m in potential fees.

Total visits to ZPG's Zoopla and Primelocation sites rose four per cent in the first half of this year compared to the same period in 2015.


In terms of listings, ZPG has seen an increase in the numbers of listings to over 916,000 in June, up four per cent on the same period in 2015 and up 13 per cent from January this year.

ZPG’s property service managing director Mark Goddard describes this as “exceptional value to our agent members both in terms of potential fees and exposure for their listings with increased traffic year on year.”

Last week OnTheMarket claimed it had received over eight million visits in June, as measured by Google Analytics - a 33 per cent increase since January. It did not give any details of property listings or agent membership.

Meanwhile a legal case between OTM’s parent company, Agents’ Mutual, and Gascoigne Halman Ltd - an estate agency listing on OTM but now owned by Connells, a shareholder in Zoopla - is reported to have reached the High Court, as has a case between Agents’ Mutual Ltd and Cardiff estate agency Moginie James Ltd. 

Rightmove typically gives some information on hits and listings in its monthly house price index - the next one is to be released in a week’s time on Monday, July 20.

  • Trevor Mealham

    Quote: Zoopla claims that it has delivered a 40 per cent increase in valuation leads to its agent members in the first six months of 2016 compared to the same period in 2015 -

    Question: Could EAT find out what % of leads were passed to budget agents in 2015 then 2016 vs traditional agents?

  • Harley Welch

    As a regular user of all services I find that dispute all products available on the market this year by other parties I feel that this year was clearly a better year for Zoopla for my store. These are my figures that represent my shop and in no way reflect any sales jargon that anyone would love me to put.
    Zoopla 65.84% Better than last year for sure.
    Rightmove 23.97%
    Oh and regardless of the million and one factors that may effect my stats, according to certain sales men, its feet through the door, people calling, brand awareness, and who the public told my fantastic team were they found us.
    However this does not represent the level of service from either party, that's a whole new ball game, or should i say the 3 f's Find me, Frisk me and Forget me.
    I'm, Not going to say which party this applies too if any, as no doubt there may some small print somewhere were we may get booted off their systems. So I choose to stay shall we say somewhat diplomatic.

    However I am know for my plain speak.

    Harley Welch

    Should have spell/grammar checked that one. Typed to fast. Sorry.

  • icon

    Grammar! "too fast".....


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