The 177 year old agency and consultancy Bidwells has a new brand identity - and an ambitious pledge to grow market share by 15 to 20 per cent in the next five years.
The branding is based on a triangle, symbolising the company’s focus on London, Oxford and Cambridge: the blue colours are historically identified with the two universities.
In addition to sales, Bidwells currently manages £5.2 billion of property assets for clients including major Oxford and Cambridge colleges and international institutions. It also manages thousands of square miles of the English and Scottish countryside and coastline.
The firm says it commissioned the rebrand “to help showcase its unique ability to offer clients knowledge of, and access to, some of the most interesting real estate markets with the highest growth potential in the UK.” The agency also has a revised website.
“The repositioning helped us focus on our strengths as a business and develop our core proposition” says Marc McConnell, business development and marketing chief at Bidwells.
“We have identified our key strengths and developed a clear vision for the company focusing on the geographical golden triangle and sectors where we have unrivalled knowledge and expertise, including science and technology, education, forestry, renewables and agriculture” he explains.
A spokesman for the branding consultancy used in the exercise, Industry, says the identity is unique in the property sector “and gives Bidwells a strong platform from which to grow its market share by 15 to 20 per cent over the next five years.”