The agency which describes itself as the UK’s first hybrid - EweMove - is claiming a record quarter of property sales and completions, despite uncertainty in the run-up to Thursday’s EU Referendum vote.
EweMove saw sales agreed on 59 per cent of the properties it first listed during the first quarter of 2016, with 44 per cent of these sales also completing within the subsequent three months.
Based on a hybrid franchise model involving over 170 locally-based property agents, EweMove has a national operations centre to support franchisees and promotes a ‘no sale, no fee and no tie-ins’ commitment it calls a ‘Happy Sale Guarantee’.
The firm admits that the hybrid model of estate agency has come under fire in recent months with calls for greater transparency over the time properties take to sell, and evidence that they sell at all.
“There are certainly lots of cases of properties being taken off the market and relisted regularly to avoid any awkward statistics, but that’s not really a new approach for some companies. We believe in measuring successfully completed sales and not just the number of listings and have based our entire business around that” says EweMove co-founder and chief executive David Laycock.
In an indication of the rivalry going on within the online and hybrid sectors, EweMove’s other co-founder and so-called ‘Head Shepherd’ Glenn Ackroyd says: “Some agents - in particular those solely online - charge whether they sell the property or not, albeit that some have a deferred payment finance scheme where the bill can take up to a year to get to the homeowner. It’s something of a ticking time-bomb and we argue that charging to list rather than to sell takes pressure off the agent to list at the right price, actually sell and complete.”
EweMove launched in 2014.