A one branch agency claims it takes prospective buyers approximately two seconds to decide whether to click on an online property advert.
Redmove, based in York, has therefore taken what it calls an 'unusual step' by employing an in-house photographer to increase the number of prospective buyers who click through to its adverts.
Julia Cornish will now look after photography and home presentation duties for the firm.
Previously Redmove had been using a range of freelance photographers which it says was proving both costly and inconsistent in terms of quality.
Since placing more of an emphasis on imagery to help market its properties, the agency says it has noticed an increase in online visitors and that they are viewing more properties.
“Homebuyers make up their mind within about two seconds whether they will click onto a property or not and so we needed to make these two seconds count,” says Michael Redmond, Redmove's director.
"We are a nation that loves to look at beautiful houses and for most people, the first point of contact with property is now through the internet. It’s not about tricking home buyers into thinking the home is better than it actually is, it’s about showing off a property in the best possible light," he says.
Cornish adds: "Everyone likes to have a nosey into other people’s houses for sale, even if they are not buying and so it’s important that it looks right."