In what some industry observers may see as a shrewd marketing move, OnTheMarket is believed to be considering a name change to gain a wider audience - and it appears HousyMcHouseface.com is the likely alternative.
The portal says the now-infamous Boaty McBoatface naming exercise - undertaken recently by the Natural Environment Research Council - caught the imagination of millions and gave the organisation priceless publicity. It’s hoping the same approach could lift OTM’s profile.
The move is being considered in a ballot of the portal’s member agents in the near future.
“So far no one has actually voted for it but we have thousands who have signed a letter of intent saying they will choose it, eventually” says a spokesman for the portal.
The aim, he says, is for OTM to be Britain’s second best known ‘McFace’ by next April Fool’s Day.*
* Happy April Fool's Day everyone...