In line with the industry’s expectations, Rightmove has announced its results declaring a record performance by almost every measure.
There were a record 1.3 billion visits to the portal in 2015, a rise of 18 per cent or 200m over 2014.
A record 49.8m leads were generated for advertisers - mostly agents of course - compared with 42.8m the year before, representing a rise of 16 per cent.
Much of this extra business was down to the arrival of OnTheMarket; most of its member agents ‘dropped’ Zoopla making Rightmove the go-to portal for the house buying and renting public.
This morning Rightmove recognised that fact by issuing a statement saying “Rightmove is the only place where home-movers can search and research virtually the whole UK property market. This, along with Rightmove’s brand strength and culture of restless innovation, has helped to make the site even more compelling for both home-movers and customers.”
The portal also describes itself as “by far the biggest source of buyer, seller, tenant and landlord opportunities” with a claim that Rightmove leads “convert to over four times as many sales and lets for our agency customers than through any other portal.”
Average revenue per advertiser is up 10 per cent on the same period last year to £754 per month.
This helped Rightmove to grow its revenue by 15 per cent to £192.1m (2014: £167.0m) with underlying operating profit increasing by 16 per cent to £144.3m (2014: £124.6m).
“Our property stock advantage coupled with our brand strength and innovation have substantially increased our audience size and engagement this year. We help our customers succeed by delivering great value marketing and by helping drive business efficiencies. We have grown our customer base by two per cent during 2015 to a record high and continue to build broader relationships to support customers’ ambitions” says Nick McKittrick, chief executive officer.
Yesterday we reported Zoopla’s announcement that it attracted 47m average monthly visits to its websites and mobile apps during the four months from October to January inclusive, and a record audience of over 58m visits in January.
January marked the ninth consecutive month of growth in the number of Zoopla’s UK agency members to 12,841.