An OnTheMarket director says his portal can still challenge Rightmove - despite record figures from Rightmove itself.
As we reported yesterday, Rightmove says its visits in January were up 21 million on the same month last year and enquiries to agents and developers hitting a new record of over 4.9 million.
There were over 127 million visits last month, up almost 20 per cent compared to January 2015, and surpassing the previous record of 118 million set in August 2015.
Email and phone enquiries hit over 4.9 million for the first time ever, a 15 per cent increase on last January, and higher than July’s previous record of 4.8 million.
The portal claims that collectively the nation spent the equivalent of over 2,000 years browsing Rightmove in January alone, and the busiest day was Tuesday January 26 with 4.7 million visits.
Page views for the month hit a new record of 1.7 billion, meaning people looked through over one million more pages of property than in January 2015.
“While January is usually a very busy month for home-hunting, the scale of these records shows just how habitual Rightmove has become when people are starting their property search” according to Rightmove director Miles Shipside.
In a subtle comment about the now-fragmented portal landscape, Shipside continues: “As Rightmove is the only place where people can search over one million properties for sale and to rent, it’s clear that buyers, renters, sellers and landlords are all using us to search the whole market.”
Now OnTheMarket has revealed another upbeat testimonial from a non-executive director.
Trevor Abrahamsohn, managing director of Glentree - an estate agency best known for selling multi-million pound mansions on The Bishop’s Avenue in north London - says OTM “has the potential to pull the rug from under the incumbent Goliaths and become Britain’s leading portal.”
He continues: “No one should be in any doubt that OnTheMarket is here to stay.”