Savills has been named the UK Business Superbrand for the eighth consecutive year, beating rival high-end firms CBRE, BNP Paribas Real Estate, Knight Frank and Strutt & Parker in the real estate category.
The Business Superbrands survey is independently administered by The Centre for Brand Analysis and assesses business-to-business brands. The process starts with 1,500 firms’ brands, judged on quality, reliability and distinction.
During the voting process all those involved are asked to consider the statement: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’
“As a company expands it can be all too easy to lose sight of the values that have made you a success, but the fact that both our clients and peers continue to recognise Savills as the best of the best is proof we have successfully embedded these qualities at the core of everything we do” according to Mark Ridley, chief executive of Savills UK and Europe.
Savills now has over 700 offices worldwide, employing over 30,000 people.