Zoopla is to become a partner with the Ideal Home Show this spring, which is expected to attract over 250,000 visitors.
The event takes place at Olympia, London, from March 18 to April 3 and as part of the deal Zoopla will also sponsor the The Ideal Super Theatre, which is set to play host to a wide range of experts and celebrity ambassadors.
Zoopla will be featured in the campaign leading up to the event which will include radio, print, and TV advertising.
As part of the package ZPG member agents will be given exclusive ticket offers for customers; ZPG will also be making ticket offers to its members for the Manchester and Glasgow Ideal Home shows that take place later this year.
“The Ideal Home Show is the largest consumer exhibition in the country and we are delighted to be a part of the show in London. It is an epic property show running over 17 days and attracts a highly relevant property-interested audience which we are looking to engage with. This is our first consumer exhibition and we look forward to making it a huge success for both consumers and all our valuable members” explains Gareth Helm, chief marketing officer for Zoopla Property Group.