An estate agency offering what it calls “pay as you go” fees for vendors is launching its first TV and London underground advertising campaigns.
Online agency HouseSimple - which recently secured a £5m investment from Carphone Warehouse founder Sir Charles Dunstone - claims to have sold over £1 billion worth of properties to date, and says it saves sellers on average £1.2m in fees every month.
Its latest approach is to allow sellers can market their homes for as little as £9 per week.
“We felt the time was right to launch HouseSimple on television. The online estate agency sector is growing rapidly but there is still uncertainty amongst home sellers about selling online” says HouseSimple chief executive Alex Gosling.
“We’ve recently changed our fee model to make it more accessible for consumers to try selling their property online, but it’s important we get that message out to as many homeowners as possible” he says.
Here is the agency’s TV ad.