Multi-office agencies Stirling Ackroyd, Statons, Alex Neil and Cheffins are amongst those agents which have left OnTheMarket and returned to Zoopla according to a tracking exercise of the major portals conducted by online estate agency eMoov.
"After the initial rush to join Onthemarket.com earlier in the year, their growth appears to be stagnating with little or no increase in membership numbers over the last couple of months" according to a statement from eMoov.
It continues: "The reality appears to be setting in for its members as a number of notable names have quit OTM to return to Zoopla.co.uk (ZPG), including multi-office agencies like Stirling Ackroyd, Statons, Alex Neil and Cheffins amongst others."
Meanwhile eMoov, which this week handsomely exceeded its original £1m crowdfunding pitch and successfully raised £2m, says the growth of online agents generally "is flying". The company itself has seen a 50 per cent increase in instructions so far this year over the same period of 2014.
“The service being offered by online agents is clearly being embraced by sellers who can see the benefits, which include lower costs and wider marketing versus OTM agents. To some extent we and other online agents owe a debt of gratitude to Ian Springett and his 'one other portal' rule, which has given us a clear USP and has made winning instructions against his members far easier” says eMoov founder and chief executive Russell Quirk.
He says one vendor - marketing a London property through a High Street agency and OnTheMarket - has also chosen to list with eMoov because that gives access to Zoopla as well as Rightmove.