OnTheMarket has queried the listings inventory detailed in Zoopla’s half-year trading statement.
Zoopla Property Group reported that its listings inventory had increased by 7% from 828,000 on April 1 to 882,000 on July 31.
Agents’ Mutual, the firm behind rival portal OnTheMarket, has queried these figures, saying that a search on Zoopla’s UK sales and lettings pages on August 12 returned just 675,540 properties in England, Scotland and Wales.
OnTheMarket reports that Zoopla has now reduced the claimed listings total on its UK sales and lettings search, which stood at 692,058 on August 22.
The new portal claims that Zoopla’s overseas sales page had a total of 152,592 properties for sale on August 22. OnTheMarket believes Zoopla’s 800,000+ figure was derived from the UK total plus the overseas total.
“It does appear that Zoopla may have been including its Overseas property listings within the UK residential property figures it has provided to the market for some time,” says OnTheMarket.
Last month the challenger portal achieved 5.2m visits, an 18% increase on June’s figures. It also reported that it recorded more than 2.4m unique visitors in July, which represents a 17% increase compared to June.
Meanwhile, earlier this month, Zoopla Property Group posted its trading update to the city which revealed that it had a net growth of 213 estate agency branches in the period from April to the end of July.