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TODAY'S OTHER NEWS

easyProperty and Spurs "still talking" on sponsorship

With just a few days to go before the formal start of the new football season, the much-publicisied possible easyProperty sponsorship of Spurs has still not been agreed.

In late March the Daily Telegraph wrote that the online letting agency - about to enter the online sales sector next month, as we revealed recently - was in talks with Tottenham Hotspur over what it called “a multi-million pound sponsorship deal.”

The next day The Drum, a marketing website and publication, said the agency was “poised” to sign a deal with Spurs.

However, with the new season about to start the Premiership side’s website makes no reference to easyProperty amongst its sponsors and a representative of the online agency has told Estate Agent Today: “They are in late stage talks but nothing has been agreed. The fact that Tottenham is the centre of a major regeneration scheme is of great interest and adds additional interest in to the sponsorship.”

The Telegraph said some months ago that easyProperty was attempting to become an official partner of the club - but today the club’s website shows only Marathon Bet, Carlsberg, MBNA, StubHub and Thomas Cook Sport as official partners.

easyProperty is reported to have wanted its logo for advertising on the electronic boards around the pitch, as well as buying into hospitality and player access plus “getting involved in the local community through one of these clubs” according to the Telegraph, quoting a person described as being “close to the deal.”

If agreement happens in the days before the Premiership season begins, it will be a notable coup for the online agency. If it does not, the advance publicity some months ago may be seen as something of an own goal.

  • Glenn Ackroyd

    Brand marketing...

    Tut tut. Give a Marketing Manager somebody else's money and this is the result. They pay for themselves to meet the players of the team they support.

    I'm an Associate Director of Bradford City but would never, and have never, sponsored any part of the ground or club. Brand advertising doesn't make sense. All I'm interested in is direct response ads that bring me business, can be tracked, tested and measured.

    How do they know that this has worked or not? They don't.

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