Countrywide is to set up a central research team, in the latest sign of the group’s continuing modernisation programme under new chief executive Alison Platt.
Johnny Morris, widely regarded within the industry as one of the country’s leading residential property analysts and until now head of research at Hamptons International, is to be Countrywide’s first research director and has taken up the post this week.
In 2013 Morris moved from data consultancy firm Hometrack to Hamptons.
“Our new research team will drive the growth of Countrywide’s voice and focus on helping both our customers and our people understand how their markets work. With Countrywide’s unparalleled coverage of UK housing and property markets, our research team is ideally placed to provide a truly rounded picture of the sector” says Platt.
Morris will be the primary research spokesperson for Countrywide, while Fionnuala Earley will continue as lead spokesperson for Hamptons International’s research, where she is the director.
In recent months Platt’s changes at Countrywide have gathered pace.
In May the managing director of estate agency and the group commercial director both announced their departure and in June Countrywide announced a pioneering partnership with the National Association of Estate Agents and was reported to be considering possible investment in online agency activity.
Last month there was a dramatic reshuffle of the executive team at the group, which is responsible for roughly one in 10 of residential transactions in Britain.