The property at the centre of what has been described as the world’s first virtual open house on Facebook has sold for £10,000 above its asking price.
Online agency SellMyHome claims that the technology helped vendor Mike Freeman achieve £10,000 more than the asking price when selling his London flat.
The two bedroom home in Hackney, East London was on sale for £550,000 and was marketed with technology from software company Virtual Walkthrough. The property was sold for £560,000 - the agency claims an “almost identical” flat in the same block was sold in May for £518,000.
The virtual open house using Virtual Walkthrough’s technology created 145 virtual viewings during the three hour period it was live on Facebook, with shares creating a reach of 29,349.
“It opened us up to a wider audience and made it easier for people to view our property” says the vendor.
SellMyHome is using similar technology to create a Facebook virtual open house every Wednesday, claiming it helps create “our vision of a better customer experience.”