OnTheMarket is launching a ‘letter of intent’ for agents to sign which represents a commitment for them to join the new portal once its overall support reaches 7,500 offices.
Estate Agent Today has seen an email sent out by an OnTheMarket representative to an agent stating there may be a way of supporting the portal without having to drop an existing commitment to Rightmove and/or Zoopla.
The email, sent this week, by an OTM Business Development Consultant, has “New Joining Options” in the subject field and prompted speculation that it might be an end to OTM’s ‘only one other major portal rule.’
However, Ian Springett, chief executive of OnTheMarket, says: "The email quoted simply refers to a new option for agents to show their support for OnTheMarket by signing a letter of intent. This approach was used to great effect in successive pre-launch phases. The letters of intent represent a commitment to join Agents' Mutual when overall support for its OnTheMarket portal reaches 7,500 offices. The one other portal rule remains in place."
Springett also hits back at a claim by Rightmove - in one of its own mailings to its member agents - that OnTheMarket achieved 2.0 million visits in May.
"The Hitwise data quoted is inaccurate and during May, OnTheMarket achieved 4.1 million visits" Springett has told Estate Agent Today.