Some 87 per cent of Zoopla members who bought discounted shares in the firm last year have made additional purchases this summer - and have gained just over £5m in total according to the company.
Zoopla Property Group spokesman Lawrence Hall says the agents and other members who purchased last year have now bought an additional 3.3m shares, in what he calls an “exclusive anniversary member offer.”
They purchased the latest tranche at £1.76 per share.
Based on the take up of the anniversary offer and the ZPG share price of yesterday, “this offer represents a further £2.2m loyalty discount to ZPG members, taking the total gain on shares bought by ZPG members in both the IPO and the anniversary offer to over £5.1m” says Hall.
“We’re delighted that such a large number of our members took us up on the offer to buy shares last year and again this year, and those who did so have made a healthy profit. I am pleased that we have been able to reward our members in this way for their ongoing loyalty” says Zoopla founder and chief executive Alex Chesterman.
Last month we reported that Zoopla claimed the second tranche of share sales made participating firms an instant profit of over £1,000 per office based on ZPG’s share price at the time.
During the IPO around 4,000 Zoopla members purchased £9.2m worth of discounted shares, equating to a £1.8m giveaway, according to the portal.